How does YouTube Search Work?
Google’s ownership of YouTube helped launch it to powerhouse status in video search. The two companies share data seamlessly.
A major benefit to uploading your videos to YouTube is immediate indexing by Google. There is no wait time for bots to crawl your videos and no need to submit a new video site map.
Even with this tight relationship between Google and YouTube, your viewership growth strategy must follow tenets of traditional SEO. Well-optimized content gives search engines the necessary indicators to find and index your YouTube videos.
A video can’t go viral if Google can’t understand what it is about. And since search engine bots cannot watch videos, they rely on accompanying text data to index them properly.
The obvious text associated with a video is, of course, its title. Description and tags are also key. But many YouTubers don’t realize that closed captions and transcripts can positively impact user engagement, watch time, viewership, and of course, SEO.