Increase Brand Awareness Customer Loyalty
When you create a Facebook page for your business and then promote it through Facebook advertising to accumulate more “likes”, you increase brand awareness. Facebook fan pages help to increase customer loyalty because they give you the opportunity to interact directly with your customers, which keeps your business at the forefront of their minds and makes you seem more approachable.
Test Drive Promotions
Advertising on social networks is cost-effective because you only target people who are interested in your products and services, you’re only charged when someone clicks on your ad, and you’re only paying for clicks from people who are ready to buy. It’s also incredibly cheap to run tests and determine which ads work best and which ads need tweaking, so you don’t waste your advertising dollars on campaigns that aren’t performing up to par.
The length of the ad descriptions that Facebook and other social networks allow are longer than those offered by Google Adwords. You have the option to use images in your ads, which helps to attract more attention to them. You’re also able to stop and start campaigns at will, something that’s next to impossible to do with conventional advertising campaigns. Still not sure if social media advertising is for you? Call us anytime, we’d be happy to answer any questions you may have.