A: We use tools that go with our over the board, legitimate, white-hat SEO practices. We use tools that help us fasten up processes that would take very long to do manually.
We use tools to do Competitor Analysis, Keyword Research, monitor Keyword Rankings, Technical SEO tools to crawl large sites to find out technical glitches, tools to monitor backlinks, and so on. We also use reporting tools to provide user-friendly reports to you regularly.
However, we never use tools to add hundreds of backlinks mechanically or any such tool that can get you penalized.