Amazon is the fastest-growing e-commerce platform globally, with a market cap of $1 trillion in 2020 alone. In the same year, Amazon was responsible for $386 billion to the millions of sellers who use Amazon to sell their products. Suppose you are a seller on Amazon or plan to kick start your business from Amazon’s platform. In that case, you should be familiar with the ever-evolving A9 search engine that millions of users use every minute to find products of their choice.
What is Amazon SEO?
Amazon Search Engine Optimization is a process to optimize the visibility of the products being sold by any business trading on Amazon. The E-commerce portal uses an A9 search engine, an evolving algorithm that enables buyers to find products easily. The simple interface of A9populates the results based on the queries entered by the buyers, and that is where Amazon SEO comes into play.
If you are a business owner trying to improve sales through Amazon, your product listing should have relevant keywords so that users can easily find your product. Moreover, the product image, the product description and overall presentation go a long way in determining sales of your products. SEO professionals can help you optimize the product listing through consistent research and SEO tools.
Since Amazon is essentially an online platform, search terms related to the desired product can redirect to your product page if it is optimized for A9. The ranking of your products depends on how easily and quickly people can find your product, how presentable the listing is, and the buyer reviews after purchasing and using your product.
Amazon SEO tips for boosting sales
Amazon Search Engine Optimization requires diligent effort and continuous updates. The A9 search engine of Amazon is very simple yet effective in populating the search results as per the user queries. The algorithm is continuously evolving and frequently updated to accommodate the thousands of products added to the online portal every day. Here are some tips that you can use to improve the visibility of your product’s listing:
- Find the most typed or searched terms related to your product and incorporate them in your product listing.
- Create catchy titles for your products. People will tend to read about a product a little longer if the title is catchy.
- Manage user reviews and handle grievances to improve trust with the customers. A satisfied customer is the highest form of advertising.
- Focus on the product image. A detailed image can be informative and attractive at the same time.
- Manage the product prices and offer discounts from time to time. People search a lot about discounted products, and it is likely to improve your sales.
Amazon has provided a universal platform to millions of sellers who have very affordable products on offer. Online buyers also prefer to buy from verified sellers who have gone through rigorous quality checks conducted by Amazon in their warehouses. The connectivity has allowed people worldwide to buy products that are not regionally or locally available to them.
Amazon SEO is helping business owners grow exponentially and increase sales by the day. Thus, it is important to understand the importance of it and implement these strategies for better revenues.