The Role of Enterprise SEO?
The role of enterprise SEO can vary depending on the specific needs and scope of the company. What is critical to the enterprise SEO agent is a sense of integration within the broader team. The enterprise SEO must work seamlessly with Web development, social media, and all other market channels in order for this work to be effective.
The enterprise SEO professional must leverage search trends and tools in order to improve traffic, conversions, and—ultimately—the bottom line. Thus, it is important for enterprise SEO to have a strong command of both business and the more technical dimensions of search engine marketing.