A WCM system that allows you to automatically personalize digital experience elements like campaigns, content, or product grids will provide more agility to global teams, as they can easily create variants of the site experience from one global system.
It will also allow businesses more control over the global brand, supporting globalization at scale.
Use a content management system that has a built-in analytics engine, so your marketing teams, content creators, and brand managers can easily spot visitor trends and opportunities for improvement in the digital experience based on local visitor data.
It’s even better if the system can provide this information per persona, which will give you much more precision in optimizing the content served to your visitors around the world.
Businesses that run their WCM in the cloud will be able to scale their globalization efforts much faster, with development teams able
to roll out updates to the digital experience worldwide with just a few clicks, while taking advantage of the uptime and continuous
improvements offered by cloud providers.