paid search marketing

Why SEO is More Useful for Your Business than Paid Search

19 Nov , 2015   |   by

If you are looking for a sure shot and easy way for your website to get listed on Google or other search engines then paid search marketing or Google AdWords is the best for you.


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Google Recommends Using Both XML Sitemaps And RSS/Atom Feeds For Optimal Crawling

25 Oct , 2014   |   by

Google published a set of best practices for XML sitemaps and RSS/Atom feeds on its Webmaster Central Blog this week, explaining which fields in sitemaps are important, when to use XML sitemaps and RSS/Atom feeds, and how to optimize them for Google.


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Are Games & Lyrics Sites Google Panda 4.1′s Biggest Losers?

7 Oct , 2014   |   by

Google began rolling out Panda 4.1 last week, a process that continues into this week, but we already have the winners and losers report from SearchMetrics.


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Panda 4.1 — Google’s 27th Panda Update — Is Rolling Out

2 Oct , 2014   |   by

Google has announced that the latest version of its Panda Update — a filter designed to penalize “thin” or poor content from ranking well — has been released.




Google releases a ‘disavow links’ tool: who should use it and what does it do?

11 Sep , 2013   |   by

With the release of the Penguin update, Google started to count bad links as a negative ranking signal. Websites that purchased backlinks or gained backlinks through spamming (blog comment spam, forum profile backlinks, etc.) were penalized by Google