Real Time Penguin

Google Algorithm,Google Penguin 4.0,Real Time Penguin

Google Penguin 4.0 – Real Time Penguin in Google Core

24 Sep , 2016  

The Real Time Google Penguin Algorithm is LIVE

Today we received an official confirmation from Google – Google Penguin 4.0 is officially part of  Google’s Core Algorithm:

“Penguin is now real-time. Historically, the list of sites affected by Penguin was periodically refreshed at the same time. (…)  With this change, Penguin’s data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we recrawl and reindex a page. It also means we’re not going to comment on future refreshes.”

The “real-time feature” implies that effects of the Penguin algorithmic filter, i.e. demotions and promotions of organic rankings for a website due to link spam (unnatural links) happen faster than in the past. In the past, every Google Penguin update brought drastic changes.

Penguin 4.0 is the last Penguin update in history. There will be no other update.

Important points about the Real Time Penguin

1. The Google Penguin positive or negative signal is now recalculated on crawl.
2. Google Penguin now not only affects the whole site (or not). It has its impact on all levels like domain, folders, pages and probably also keywords and keyword groups. So anything that goes into the organic rankings will now be affected by the Penguin algorithm on a fine level.
3. Because of 2. it will be harder to diagnose “small Penguin penalties” in many cases.
4. Since Google Penguin will be more granular, it can mean that an aggressively SEOed part of a website trips the Penguin filter, while other parts are ranking fine

What we can expect from Google Penguin 4.0

Following Google Penguin since its first launch in April 2012 we’ve analyzed and recovered hundreds and thousands of website
and put together a lot of material, experience, and historical data that trains our Link Detox Genesis algorithms.

Get notified about our Real Time Penguin research

  • What the “real-time” aspect of Google Penguin 4.0 means for you and your business
  • How link penalties will work in the future
  • A look back in history of Google Penguin Updates – we’ve followed every detail since April 2012
  • What new risks and threats to your business the Google Penguin 4.0 update brings
  • What new opportunities the Google Penguin 4.0 update brings
  • How you can best handle the new “fast” Google Penguin update
  • How great content marketing can help you in the Penguin 4.0 era
  • How the “Big Plan of Google” finally comes together in 2016 with Penguin 4.0

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