Today we received an official confirmation from Google – Google Penguin 4.0 is officially part of Google’s Core Algorithm:
“Penguin is now real-time. Historically, the list of sites affected by Penguin was periodically refreshed at the same time. (…) With this change, Penguin’s data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we recrawl and reindex a page. It also means we’re not going to comment on future refreshes.”
The “real-time feature” implies that effects of the Penguin algorithmic filter, i.e. demotions and promotions of organic rankings for a website due to link spam (unnatural links) happen faster than in the past. In the past, every Google Penguin update brought drastic changes.
Penguin 4.0 is the last Penguin update in history. There will be no other update.
1. The Google Penguin positive or negative signal is now recalculated on crawl.
2. Google Penguin now not only affects the whole site (or not). It has its impact on all levels like domain, folders, pages and probably also keywords and keyword groups. So anything that goes into the organic rankings will now be affected by the Penguin algorithm on a fine level.
3. Because of 2. it will be harder to diagnose “small Penguin penalties” in many cases.
4. Since Google Penguin will be more granular, it can mean that an aggressively SEOed part of a website trips the Penguin filter, while other parts are ranking fine
Following Google Penguin since its first launch in April 2012 we’ve analyzed and recovered hundreds and thousands of website
and put together a lot of material, experience, and historical data that trains our Link Detox Genesis algorithms.
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Original source: Linkresearchtools.com