I’m so tired of hearing various pundits say that SEO is dead. Maybe they are merely being provocative. Perhaps they need to fill seats in their event, and so they come up with “bait” session titles like “Why SEO is fundamentally DEAD.” (Yes, that was actually a keynote title at a very popular conference last year.) Or maybe they drank their own Kool-Aid and really believe this nonsense.
Out of the many SEO tools, Google Webmaster Tools is one of the most useful SEO tools that provide data and configuration control for your site in Google. If you’re doing SEO and you don’t have GWT, then you have nothing.
Small business owners have to embrace some new realities. First, marketing is now largely digital. It’s an outstanding way to reach the right people efficiently and the ROI of even a small investment can be impressive. But with the amount of platforms, options, and metrics, there’s a lot to learn. You have two choices: become an expert or hire one. If you don’t have time to become an expert, here are a few reasons to consider hiring somebody.