If you are looking for attractive marketing strategies to boost your website traffic adopt following SEO techniques that are equipped with 2015 innovative developments.

  1. Keyword Optimization: It is important that at least one keyword should be an integral part of your page title and image alt texts. This approach should appear naturally throughout the page and should be crafted especially for humans and not only for search engines.
  1. Significance of keywords: Adwords is the paid service of Google that supports usage of co-varieties of keywords like “inbound marketing “in place of “inbound marketing strategies”. Though it has not been unequivocally announced by Google hat keywords need not be in absolutely similar variations, but holds true for major organic searches. Another interesting feature of Google is that even if a search is misspelt; Google Keyword Planner  tool will assist you to find the website based on optimized keywords discrepancies.
  1. Short and descriptive URL: Search engine employs URL as its first approach to find out the page ranking. Smart bug India facilitates its customers with short URL and alignment of page based on the topic and the relevant keyword. This strategy helps easy crawling through URL.
  1. Optimization of page titles: Page titles are displayed at the top of the browser and assists search engine and visitors to get the details about the page. By limiting the title within 60 characters and by placing the topic upfront, website organic traffic can be increased.
  1. Appropriate headings: The heading tags bracketed between text <HI> signifies the content validity and is generally supported with <H2> and <H3> tags. One can check the website’s relevant heading tags through HTML view. These heading tags give a hint regarding the topic as in what all it includes. But ensure avoiding generic terms and place extremely important information in <H1> bracket.
  1. Optimization of Image Alt text: Ensure that your topic do not get concealed in the image tag. However, liking your site with keywords along with file name and image alt text is a wonderful idea to be employed.
  1. Natural links building are chief reason behind ranking: This year monitor your inbound links and check their constant growth. Remember, qualitative inbound links are the outcome of qualitative websites.
  1. High website speed: It is apparently clear that while browsing the website, no user wants to wait. Consequently, enhancing the user experience by boosting the website speed is utterly important aspect to be focused on. Speed is important in website ranking and it can be induced by using tools like Hubspot and by dealing with web server issues well. Presence of too many images, chunky codings, embedded videos, plugins and uncompressed images also hamper the speed.
  1. HTTPS: Google emphasizes on HTTPS as a secure connection for your website as it is encrypted one and cannot be hacked easily. Hence employ this tool and stay safe with your business and using HTTPS as a Google ranking factor.
  2. Mobile friendly devices: Now a day around 40 % of the business is carried out via mobile devices , hence it is imperatively essential that your website is mobile friendly and is devoid of faulty redirects and slow mobile loading times.

Once, all these aspects are taken care of, you will undoubtedly get the best user experience.