Importance of Content Writing
Every website has a specific target audience and requires a different type and level of content. Content should contain words (key words) that attract and retain users on a website. The aim of the content is to:
- Provide information
- Promote sales
- Convert the reader to a sale or paying customer
Most story pieces are centred on marketing products or services that the website is selling or endorsing, though this is not always the case. Some websites are informational only and do not sell a product or service. In those instances, the content should be geared toward helping to educate the reader while providing them with complex information in a way that is easy to understand and retain.